5 Alarm strives to create a world in which viewers gravitate toward the music they hear in an advertisement, seek it out, and become fans of the artists who create it. Many of the songs available to our advertisers and users on TikTok come from one of Anthem's production companies, 5 Alarm Music. An award-winning industry leader, Anthem Production Music and Entertainment is supported by a global team of music directors, composers, and creatives. We recently partnered with Anthem Production Group to add more than 350,000 new tracks to our Commercial Audio Library, bringing the total available to over 600,000. We've also added a new Playlists feature, which can be filtered by region to quickly find music collections with different popular themes. This new platform makes it easier than ever for businesses to find the right soundtrack for their next campaign or organic post. Housed under the Creative Center, the Audio Library allows advertisers to browse, listen and search with multi-dimensional filters including region, usable placements, themes, genre, mood, and duration. To make it easier for brands to explore royalty-free music for use on TikTok, we recently launched the Audio Library. All songs in the CAL are pre-cleared for commercial use, so businesses don't have to go through the lengthy process of obtaining licenses on their own. The Commercial Audio Library (CAL) is a growing collection of songs and sound effects from around the world, sourced from emerging artists and top-tier music houses across a variety of styles and genres. We know that sourcing and licensing music for branded content can be a pain point for brands, so last May, we launched our royalty-free music library for commercial use. One Kantar study found that TikTok was the only platform where ads with audio generated significant lifts in both purchase intent and brand favorability.
It's hard to overstate the importance of sound on TikTok.
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